Matchbacks: Tools and Technologies to Try

Other worthwhile resources include: Channel Match by Experian (www.experian.com/products/channel_match.html) and the various solutions and services available from CognitiveDATA (www.cognitivedata.com).

Conclusion

Remember that matchbacks are not an exact science: There always will be a portion of your sales that come from unidentifiable sources. But keeping that proportion of your sales to a minimum can offer significant benefits to your overall marketing strategy.