Matchbacks: Tools and Technologies to Try

Step 3: Study and compare resources. The discussion below addresses several possible solutions.
•Low-cost matchbacks. If your marketing channels are limited or your budget tight, look for low-cost alternatives to the standard technologies available. You’ll find that most data processing vendors offer some kind of matchback capabilities. Talk with your current data processing vendor to determine what kinds of matchback services it offers. It already handles your mailing files and is competent (or you wouldn’t use its services). Costs can range from $500 to $5,000 depending on the quantity of names mailed and your vendor’s pricing.