Matchbacks: Tools and Technologies to Try

Step 2: Determine how much you’re willing to invest. Advanced matchback tools can come with prices that may be a bit too steep for smaller
companies and may not be necessary for your level of business. Determine at what point the cost of a matchback will outweigh the impact of the sales
decision. Take the following into consideration:
• the percent of unknowns to your overall sales,
•the proportion of your contact strategy that includes outside list sources, and
• if you suspect your allocation of marketing dollars will vary significantly based on the information.