How to Expertly Evaluate Your Campaign Results
Matchbacks are a must in this multichannel world.
By
John Lenser
and Fatemeh Khatibloo
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However, with the advent of the Internet, a new bias has developed. Those customers who traditionally order on the Net end up disproportionately in the unattributable order pool. After factored allocation, lists with many Net shoppers get an inadequate allotment of buyers and look as if they’re under-performing relative to other segments and lists.
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- Companies:
- FLAX Art & Design
- Lenser
John Lenser
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Fatemeh Khatibloo
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