How to Expertly Evaluate Your Campaign Results
Matchbacks are a must in this multichannel world.
By
John Lenser
and Fatemeh Khatibloo
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DoubleClick developed a product called ChannelView, an application service provider-based, campaign-analysis tool that allows a continuous matchback process with multiple open campaigns and live analysis. Users log on to a secure Web site to view results in real time. Once set up, orders are transmitted to Abacus daily or weekly and can be matched to multiple open campaigns including e-mail blasts.
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- Lenser
John Lenser
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Fatemeh Khatibloo
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