How to Expertly Evaluate Your Campaign Results
Matchbacks are a must in this multichannel world.
By
John Lenser
and Fatemeh Khatibloo
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Expert evaluation of catalog mailings was problematic in the past, but mostly just for those few catalogers who had retail stores. That’s not the case anymore.
Now virtually every catalog company is multichannel as customers increasingly use the Internet to place orders. The result often is a haphazard online collection of key codes.
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- Companies:
- FLAX Art & Design
- Lenser
John Lenser
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Fatemeh Khatibloo
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