Matchbacks: New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
Best practices for performing matchbacks include the following:
1. Be obsessed about capturing source codes on the front end to minimize your unallocated pool.
2. Make sure all customer service reps understand that need, and are trained to ask for the code whenever an order is placed.
3. Make it easy to enter the code at checkout on the internet.
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