Matchbacks: New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
Using these matches, the retailer hit these names against its system to see if they'd purchased in a specific time frame. This helped determine if the Facebook page had enticed them into stores to buy. These names were layered into the retailer's matchback for the dates of the promotions offered on Facebook as a separate key code. In a three-month period, the Facebook names performed at a 50 percent greater rate than the email-alone names.
Related Content
Comments
