Matchbacks: New Challenges for Matchbacks in 2010
Identifying the touchpoint that sparked a sale is more difficult than ever
One retailer developed a Facebook page to determine its effectiveness as a store driver. It used an email campaign to send recipients to the Facebook page, then offered promotions on Facebook. It continued to email the customer list as well. Of the customers who received the email invitation to Facebook, 32 percent signed up as fans.
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