Matchback Do’s and Don’ts

Do decide what kind of output you need. This might seem like it should be the last step, but you’ll find that determining the format of what you expect post-matchback will help you define the criteria for the process, itself (see below). These reports should include sales and orders by mailed group and mail drop, as well as key performance indicators, such as average order value, response rates, percentage of breakeven or contribution, and sales per book mailed.