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Don’t forget to create instructions. We’ve found that because matchbacks can be extremely complex, it’s best to create written instructions for your matchback vendor. These will provide both parties with clear guidelines and expectations. Start your instructions with basic information from the files discussed above (e.g., mail quantity, total sales). You’ll add to these instructions as you go through the steps detailed on page 46.
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- McIntyre Direct
Terrell Sellix
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