Matchback Do’s and Don’ts

Before starting the matchback process, do have your matchback vendor run both your mail tapes and the order file through standard address correction software. Standardizing addresses in both files will significantly improve your match rate. That is, instead of making the program try to match 1234 Hazel Grove Lane and 1234 Hazel Gr Ln, both your mail tapes and your orders will have the same software-approved layout.