Matchback Do’s and Don’ts

If you’re using standard order export technology (e.g., Dydacomp’s Mail Order Manager Export Module), do tell your vendor which fields to include in the matchback and which to ignore. And always provide a field record layout. Don’t assume field name and content are obvious. When the wrong fields are used in a matchback program, you risk paying for an extra round of processing if you discovered that your post-matchback sales are less than your pre-matchback sales.