Matchback Do’s and Don’ts

For example, let’s say Jane Smith ordered in December. And in December you mailed her both a regular catalog and a special VIP mailing. If you allocate her order to the regular catalog, will your boss cut funding for your VIP mailing? If you allocate her order to the VIP mailing, will the deflated catalog results imply you should cut circulation? This isn’t just an office politics issue; it’s a question of maximizing return on investment. The key to match priority is creating rules that enable you to maximize decision-making. You may need to experiment with your rules to discern what works best for you.