Matchback Do’s and Don’ts
| Mail Drop | In-home Date | Matchback Date Range |
| Drop No. 1 | Sept. 1-3 | Sept 1-Oct. 2 |
| Drop No. 2 | Oct. 3-5 | Oct. 3-Oct. 31 |
| Drop No. 3 | Nov. 1-3 | Nov. 1-Dec. 4 |
| Drop No. 4 | Dec. 5-7 | Dec. 5-Dec. 31 |
Do determine your match priority. This can be the trickiest part of the matchback process. By match priority I mean the rules you create to allocate orders and in what order you choose to apply those rules. The specifics of your match priority will depend on the kinds of decisions you’ll be making for future campaigns.
- Companies:
- McIntyre Direct
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