Matchback Do’s and Don’ts

Don’t forget to define a date range. Once you’ve established your matchback frequency, provide your data processing vendor with a list of contact pieces (e.g., catalog, postcard) sent during the matchback period and the specific date ranges each piece covers. See sample chart (below). The matchback date range for Drop No. 1 is Sept. 1 (the start of Drop No. 1 in-home) through Oct. 2 (the day before the subsequent catalog in-home).