Matchback Analytics: Tools to Understand the Relationship Between Catalog Mailings and the Flood of Web Buyers
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Jim Coogan
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Next week: In the second part of our three-week series, Jim focuses on effectively calculating revenue streams and measuring sales by channel, particularly the Web vs. the call center.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.
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- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.
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