How to Set Sail on the Seas 
of Social Media

• social media guidelines completed;

• team members educated about social media participation; and

• consistent implementation and documentation of responses to online conversations.

Level Two: Participating
Complete your strategic plan before you move to this level. Establish your presence on one or two platforms (e.g., Twitter, LinkedIn, Facebook, Foursquare). Begin attracting and inviting consumers to join your community by starting conversations about things of interest to your target group. Invest time in learning how to use social media's tools to maximize your productivity and effectiveness. Document everything you do and your results. Then identify what works and what doesn't. Success measurements for this level include: