Master the Multichannel Tango

Each night, many catalogers run batch processes to match new orders back to existing customers in the database. The excellent ChannelView product from Abacus provides this functionality, matching back orders from Web, call centers and stores to customers and marketing campaigns.

Infrequently, the merge/purge process also provides customer resolution and matchback. However, you may run large merge/purges only quarterly, and these jobs may not include the entire housefile.