Master the Multichannel Tango

Real-time resolution online is more awkward and places hurdles in the ordering process. Requiring a login to order is effective, but impedes your customers’ shopping experiences. Resolving customers online without a user name and password login is challenging, and makes sense only in situations that demand utmost security. For example, to confidently resolve visitors, PayPal queries them about their monthly car payment amounts and the banks that hold their mortgages.