Master the Multichannel Tango

Agree on a bold multichannel marketing hypothesis with the potential to change your revenues or costs significantly, and launch a multichannel contact strategy test to determine if that hypothesis is correct.

Conclusion

The multichannel tango isn’t easy, but it’s exciting. Start with small steps to improve your services, tracking and marketing across channels. And realize ongoing change and testing is the new norm. Online consumer behavior is evolving rapidly. What you learn this year may not hold true in the next.