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Amazon, Wal-Mart and Target are among the many mass merchants that will come out on top this back-to-school season. Seventy-one percent of shoppers said they will conduct their back-to-school shopping at mass merchants, making them the most preferred back-to-school retailers. Other popular back-to-school destinations include office supply retailers, department stores, clothing stores and shoe stores.
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Debra Miller Arbesman
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