What to Expect This Back-to-School Season

Consumers will spend the most on electronics this back-to-school season, averaging $469 per person, which isn't entirely unexpected given the high-ticket price on those items. Students will be well dressed on their first day back to school, as shoppers will spend an average of $264 on clothing. They'll also be prepared for class with notebooks, binders, folders and pens, for which the average shopper will spend $183.