Marketing Tips to Spread the Holiday Cheer (and Profits)

* Use merchandising techniques such as results-based triggers to guarantee product or banner placement.

* Drive business on inventory levels, especially at the end of the holiday season, so you’re not forced to liquidate products after Dec. 25, Klein said.

* Use domain dictionaries for the search boxes on your Web site. This is helpful to pick up linguistics, synonyms and spelling corrections, Klein noted.