By
Joe Keenan
, Senior
and Catalog Success
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* Use merchandising techniques such as results-based triggers to guarantee product or banner placement.
* Drive business on inventory levels, especially at the end of the holiday season, so you’re not forced to liquidate products after Dec. 25, Klein said.
* Use domain dictionaries for the search boxes on your Web site. This is helpful to pick up linguistics, synonyms and spelling corrections, Klein noted.
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