By
Joe Keenan
, Senior
and Catalog Success
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* Determine a baseline strategy for the 80 of the “80/20” rule of marketing.
* Fine-tune product discovery with business rules.
* Place product offerings and the most important selling information above the fold to avoid scrolling.
* Use a “freshness factor.” Display only the newest products.
* Use search result-based triggers to push a particular product or brand, Klein said.
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- Michael Klein
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