Marketing Tips to Spread the Holiday Cheer (and Profits)

* Determine a baseline strategy for the 80 of the “80/20” rule of marketing.

* Fine-tune product discovery with business rules.

* Place product offerings and the most important selling information above the fold to avoid scrolling.

* Use a “freshness factor.” Display only the newest products.

* Use search result-based triggers to push a particular product or brand, Klein said.