Marketing: Three Tactics for Gathering More Testimonials

1. Don’t ask for testimonials, ask your customers what they think of your service or product to get honest, credible feedback.

2. Offer a special discount, free product or prize to customers who send you their feedback. Or, offer to publish the best customer stories involving your product or company in your customer newsletter, catalog or Web site. Cushman’s, a direct marketer of fruit, uses this tactic to not only gather outstanding testimonials but to build a sense of community between the company, customers and gift recipients.