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Where to Start?
According to marketing guru Philip Kotler, there are two types of CEOs: "those who know that they don't understand marketing and those who don't know that they don't understand marketing.'' Although this might be a bit of an exaggeration, getting your CEO on your side can definitely help your marketing department thrive in ROI-driven times.
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- People:
- Peter Drucker
Natalie Dzepina
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