Marketing ROI: Art or Science

You'll realize that all this can quickly amount to a lot of data. Even though data has been available to marketers for a long time, there seems to be more data available today, along with more sophisticated tools to allow marketers to breathe life into the data and make it speak directly to the C-suite's top concerns. This data can steer you in the right direction by highlighting the efforts that yield the best results, and providing insights to improve future programs.