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Finally, analyze the data you get from these programs with a sharp eye to gain some significant insight about them. Should you be looking at the number of people you drove to your store? The ones that actually purchased something after visiting your store? The actual profit you derived from these sales? What did you learn about your customers that can help you continually improve your targeting and messaging in subsequent efforts?
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- People:
- Peter Drucker
Natalie Dzepina
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