Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
Ally for Cost Savings
Weaver's has the backing of Flooring America for all the creative in its marketing, to which Weaver's adds a local spin. Still, Weaver's traditionally has viewed itself as more seller than marketer, which in the past led to some decisions that weren't the store's best investments.
- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
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