Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
"We're able to grab all of that data and sift through it in an automated fashion. We can then present Weaver's with results to show what's working and what isn't," says Balihoo CEO Pete Gombert. "Then we refine those results and make sure that more dollars are going into the effective mediums and fewer are going into the ineffective mediums."
- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
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