Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
"We struggled with the time that was devoted in the advertising spectrum," Nussbaum recalls. "We could plan a month or two in advance, but we couldn't lay it out, or we didn't take the time to lay it out. Right now I have a comprehensive plan for the entire year with a budget; now all we have to do is carry it out. If you don't plan ahead, things don't get executed."
- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
Related Content
Comments
