Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
Year-Round Planning
Weaver's marketing team had difficulty executing its retail, online and catalog promotions effectively without proper planning. The vendor's platform gives Weaver's an in-depth, 12-month media plan, which includes budget allocation recommendations for the various channels in which Weaver's advertises (local TV and radio, direct mail, and newspapers), detailed industry trends and top media tactics.
- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
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