Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
Results: Gained boost in sales and cost savings from lowered marketing complexity.
As a family-run business situated in a Shenandoah Valley community in western Virginia for the past 34 years, Weaver's Flooring America became comfortable with its customers, and vice versa. One of the 500-plus franchises of national retail chain Flooring America since 1999, Weaver's followed the same marketing plan year after year. But its approach grew stale, and the local customer base Weaver's counted on no longer came around as frequently.
- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
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