Marketing Partnerships: How You Can Play Nice-Nice, Just Like Hanover and Sears
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Paul Miller
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* Use a partnership as a means of increasing your distribution channels. Because Hanover doesn’t operate any stores, Schilder said that the Weehawken, N.J.-based multititle cataloger seeks other means of distribution through such relationships as the one with Sears.
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- Companies:
- Sears Shop At Home
- Sears, Roebuck & Co.
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