Marketing Partnerships: How You Can Play Nice-Nice, Just Like Hanover and Sears

* Constantly measure your success. Ensure that your objectives are constantly being met. Gauge your own revenue stream. It should always be an appropriate supplement to your product or service offering and serve as something of a reward to your best customers. Also, she said, see if it can serve as a means of reactivating or activating customers, as well as a brand enhancement.