Marketing Partnerships: How You Can Play Nice-Nice, Just Like Hanover and Sears
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
* Don’t let the relationship become a “sleeping giant. Never put it on ‘auto-pilot’,” Schilder cautioned. Approach the partnership as you would your own business by testing all channels and integrating among all areas of your business. Seek continuous improvement with constant evaluation of the relationship, she noted.
0 Comments
View Comments
- Companies:
- Sears Shop At Home
- Sears, Roebuck & Co.
E
Paul Miller
Author's page
Related Content
Comments