Marketing Partnerships: How You Can Play Nice-Nice, Just Like Hanover and Sears

* The structure of the relationship must work for your company. Previously, the two companies worked together by marrying Hanover’s Domestications (linens) catalog with the Sears brand so that Sears customers were receiving a “Sears Presents Domestications” catalog. That deal fizzled out a few years back, and the Silhouettes-Sears Web deal came along as a better fit for the times.