Marketing Partnerships: How You Can Play Nice-Nice, Just Like Hanover and Sears
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In a roundtable discussion held on April 11 during a Hudson Valley DMA luncheon in Greenwich, Conn., Hanover Direct Vice President of Corporate Marketing Amy Schilder led a group on the best practices involved in partnership marketing. Specifically, she pointed out that partnerships with other marketing companies require several key components in order for them to work for both parties.
0 Comments
View Comments
- Companies:
- Sears Shop At Home
- Sears, Roebuck & Co.
E
Paul Miller
Author's page
Related Content
Comments