Marketing into Scandinavia (503 words)

U.S. marketers are taking a second look at the area now that the Internet has become a key business channel. Scandinavia is the most wired region in the world, with higher levels of Internet usage and access than the United States.

High literacy levels and a high per capita GDP combined with long winters and a large percentage of the population living outside of urban areas make mail order attractive. All Scandinavian countries have an active catalog industry. Even Iceland, with a population of 250,000, has an excellent catalog produced by the retail store Rammagerdin. This company has been in business for nearly 50 years!