Marketing into Scandinavia (503 words)

By Lisa Yorgey

With their small populations, the countries of Scandinavia—Sweden, Norway, Finland and Iceland—have been largely overlooked by U.S. direct marketing companies. European companies that have been more active in this region have achieved excellent results. Former Yves Rocher CEO for Europe Dan Bryzokoupil says that "of the 88 countries Yves Rocher markets in, Sweden had the highest per capita sales figures."