Marketing: How to Keep Up Sales Momentum During Off-Seasons

* Don’t stop selling gifts. “Gift centers are big around the holiday season,” Nandkeolyar said, “but people are always buying gifts. So if you’re a favorite brand of theirs, make your Web site a destination for gifts” year-round.

* Be event-focused. Take Black Friday and Cyber Monday strategies and repurpose them to Valentine’s Day, Mother’s and Father’s Day, July 4th and back to school, Nandkeolyar advised.