Marketing: How to Keep Up Sales Momentum During Off-Seasons

* Keep the pressure on. Make liberal use of e-mail marketing for customer retention and reactivation, Nandkeolyar said. In his experiences at Norm Thompson and with the Solutions and Sahalie catalogs, Nandkeolyar has found that with e-mail, the more you use it, the better the results. “We’ve gone from one e-mail every two weeks to roughly three e-mails a week,” he shared. “We get a tremendous lift in business and very low opt-out.”