Marketers Allocate One-fifth of Marketing Budgets to Pay-per-click Search Campaigns

• 99 percent of respondents who manage PPC campaigns in-house have three or fewer people working on the project:
• 33 percent spend 21 or more hours per week managing PPC campaigns; and
• 32 percent spend 5 or fewer hours per week managing PPC campaigns.

Source: the e-tailing group’s and NetElixir’s “1st Annual E-tailer PPC Stress Study.” For more information on the study, please contact Lauren Freedman, president of the e-tailing group at lf@e-tailing.com.