Marketers Allocate One-fifth of Marketing Budgets to Pay-per-click Search Campaigns

• 100 percent of respondents invest in Google PPC campaigns;
• 90 percent invest in Yahoo! PPC campaigns;
• 76 percent invest in MSN PPC campaigns; and
• 27 percent invest in Ask.com PPC campaigns.

Staffing solutions for PPC management are mixed, with 59 percent managing PPC campaigns internally, 18 percent outsourcing all PPC management and 24 percent using a combination of internal and outsourced solutions. Other staffing data uncovered in the survey: