Marketers Allocate One-fifth of Marketing Budgets to Pay-per-click Search Campaigns

Pay-per-click (PPC) marketing campaigns consume a significant portion of marketing budgets. For instance, 44 percent of e-commerce executives said they allocate 20 percent of their entire advertising budgets to PPC campaigns, according to a recent study conducted by e-commerce consultancy the e-tailing group and PPC search manager NetElixir. Additionally, 40 percent of survey respondents manage more than 5,000 keywords. Other data revealed by the study: