Mark Amtower’s Six Habits of Highly Defective People ‘Who Just Don’t Get It’

CEOs brought in to run family businesses from the outside bring their own “bling” artists and gurus, “and gum up the place with ideas that don’t fit,” he said. “That only works in the gene pool if you’re working with the same species.”

1. Any mainstream media. “We’re the New York Times. We’ll only use the story that uses the preconceived ideas of direct marketing,” he said. Amtower pointed out that most mainstream publications, such as the New York Times, only write about direct marketing when direct marketers appear to be doing bad things.