Mark Amtower’s Six Habits of Highly Defective People ‘Who Just Don’t Get It’

2. Throwing rocks in the gene pool. When the gene pool in a particular family-owned and operated business is running shallow, some owners believe it’s time to give it a boost; to entice an outsider “with a Howard Stern contract,” Amtower pointed out. “To have CEOs not from your niche, but from different industries, you get a combo of a CEO and a bling artist, who tends to offer advice in B-to-B direct marketing world that might liken to a General Electric grad running 3-M.”