Mark Amtower’s Six Habits of Highly Defective People ‘Who Just Don’t Get It’

3. Bigger is always better. Duh! “Some corporate board decides to buy up a bunch of direct marketing companies to achieve economies of scale and let its financial people run these companies,” Amtower said. “There’s a trend among many industries to do roll-ups and either devalue or kill the brand in the process. Some mergers and acquisitions activity makes sense. But other activity, especially the roll-up, doesn’t.”