Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
4. Do buyers acquired by paid search have good lifetime values?
Catalogers report search-acquired buyers have somewhat lower future values compared with non-search-acquired buyers. This is probably because search-acquired customers are more Web-savvy and likely to comparison shop than typical direct buyers.
Related Content
Comments
